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Our Story

If you are feeling the pain of hair loss, weak, thin hair, hair fall or just want help achieving a hair goal that you can never quite reach, then you are in the right place.

My Hair Secret was founded in Lancashire, England by Scientist,  Emma Procter and she knows exactly how you feel!

After experiencing problems with her own hair, Emma began researching products and ingredients to find a solution for her problem. 

Emma also suffers from a condition called Ehlers Danlos Syndrome which contributed to her hair problem and she found that there was more and more hair coming out when washing and brushing each day. Emma says, "It is a disturbing thing to see your hair thinning, I understand myself how this knocks your confidence. You are trying to carry on as normal, working, socialising, enjoying family time, but you are always self-conscious about your hair. I have encountered people with a variety of hair issues and it is amazing and concerning to see the lengths that some people go to to hide their hair problems before they come for help." 

After researching various solutions to hair loss, Emma found that many other people were looking for a similar solution. She found that many offerings on the market were not suitable for Vegans or those with dietary issues such as dairy and wheat intolerance. Many products contain collagen sourced from Marine animals such as Sharks or other animal derived ingredients. Our founder decided to make a unique product that was suitable for everyone, ethical and that was drug free but still effective in maintaining healthy hair growth.   

During her research, Emma found a possible link between a hormone called Dihydrotestosterone (DHT) and hair loss. A sensitivity to this hormone may cause miniaturisation of the hair follicles. She found that sensitivity is hereditary and may increase as we age. This finding was the catalyst for creating the unique blend "Lustalox", a blend which includes ingredients that have been reported to inhibit the formation of Dihydrotestosterone. Emmas research found that other, drug containing treatments that addressed this issue generally came with some really nasty side effects or were only suitable for men. My Hair Secrets' Hair Growth Formula PLUS+ is 100% drug free, suitable for both men and women and is the only product in the world to contain this unique "Lustalox" blend. Emma also included the ingredients and quantities that she found to be the most effective at helping maintain healthy hair growth; Biotin, Zinc, Selenium and Copper.

So was born the Hair Growth Formula PLUS+ by My Hair Secret, a product made by a scientist who was searching for a solution for themselves, created one and decided to share it with the world. This formulation worked for Emma, It is working for a lot of other people and it could work for you too!

"The secret to healthy yours!"

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How are we different?

At My Hair Secret, our ethos is to provide cruelty free, ethically produced alternative products to consumers.

We are very proud to say that our products are 100% animal free, marine friendly, do not contain any collagen from shark cartilage and are suitable for Vegans, (we have had great feedback from the Vegan community). Also free from Dairy, Gluten and 100% drug free. 

Vegan haircare My Hair Secret            Dairy free Gluten free beauty

We produce the only supplement in the world to contain “Lustalox“, our own scientifically developed formula to help inhibit the formation of DHT, the hormone that scientists and researchers all over the world have linked to hair loss. When balanced together with optimal levels of nutrients and antioxidants, the Hair Growth formula PLUS+ helps to maintain a healthy hair growth cycle. 



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To learn about the ingredients in our Hair Growth Formula PLUS+, please visit our FAQ page

My Hair secret. hair growth vitamins. how to prevent hair loss

Founder - Emma Procter BSc 

Our products are produced in the North of England, in a state of the art facility which holds BRC accreditation grade A for global food standards and is a proud member of the Soil Association, ensuring the highest organic product standards across the board.


Ehlers Danlos Syndrome support              The Vegan Society. Support being vegan. My Hair Secret. No sharks.                  Alopecia hair growth treatment